Our singular focus
We are Credit Karma for the mass affluent — own the wealth intelligence layer for 15M HENRYs, monetize through the advisor & institutional lead gen marketplace. $7.1B exit blueprint. Same playbook. Bigger market.
30 million Americans are in this gap — income above $200K, wealth below where it should be. Every consumer fintech is built for $50K. Every wealth manager wants $5M. HENRYs have neither. We built the first product specifically for the gap.
~13M
US HENRY households
$21T
mass affluent AUM
$285K
avg HENRY income
¹ Qualified purchaser: $5M+ in investments (Investment Company Act §3(c)(7)). Accredited-investor floor (RIA tier): $1M net worth ex-primary residence, or $200K / $300K joint income. Same legal framework applies across VC, PE, and HF; practical net-worth bars differ (top hedge funds typically $25M+ or institutional-only).
Household net worth
$714,200
Goals
Alt Investment Readiness Score
7.8/10
Emergency fund ✓ · Debt ratio optimized ✓ · Ready for VC / PE access
HENRY AI
"Your Q3 RSU vest is $180K. Given your 37% marginal rate, I recommend setting aside $67K now and selling 40% to diversify. Want me to model the after-tax scenarios?"