Get qualified HENRY leads
before anyone else does.
HenryFi surfaces High Earners Not Rich Yet — $200K–$700K income, complex finances, ready for a real advisor. Compass delivers intent-verified leads with full financial profiles. Join the waitlist for early access and founding pricing.
73% lead-to-client conversion
HENRYs arrive with financial context already captured — income, goals, trigger events, net worth. No cold discovery.
$18K+ average 12-month LTV per client
MarketWatch: 90% of advisors waive their $500K minimums to get a HENRY client. The demand is proven — the supply is us.
Intent-verified, opted-in leads only
Every HENRY explicitly requests advisor connection. No scraped lists. No cold data. Full financial profile on every lead.
Compass pricing (early access)
Starter
$299/mo
5 leads/mo
Growth
$699/mo
15 leads/mo
Elite
$1,499/mo
40 leads/mo
Waitlist members lock in founding-advisor pricing · Cancel anytime
How we compare
| Feature | HenryFi | SmartAsset | Facet | Cold lists |
|---|---|---|---|---|
| Opted-in leads | ||||
| Full financial profile | ||||
| Intent-verified | ||||
| HENRY-specific demo | ||||
| Founding pricing |
The referral pipeline
HENRYs who outgrow your minimums can be referred upstream. HenryFi brokers the handoff.
HenryFi Advisors
$200K–$2M AUM
JPM Private
$750K–$5M
Corient
$10M+
Hightower
$5M+
Goldman PWM
$10M+
Referring advisors earn a finder's fee. HenryFi handles the introduction.
Join the advisor waitlist
Early access · Founding pricing · No spam